NASCAR RaceBuddy LIVE

With channel branding, we created an immersive experience where the brand is extending beyond the UI into the targeted video content. Branding team sponsors with in-car video streams from their sponsored cars, with driver audio and unique data visualization.  A timeline navigation follows the linear race content, while users define their unique driver(s) position, comments and video viewpoint.

This is a great example of an @home production (at home), employing the latest in fiber technology to transmit video back to “home base” for graphics, replay, host coverage and branding.

User metrics found the four-camera mosaic and popular drivers “drove” much of the traffic, and the RaceBuddy brand became a huge in-venue marketing opportunity for the site and the network.