Wireframes of TNT’s Leverage LIVE event, developed to capture all the activities and exclusive talent interaction, giving the superfan direct access to live BTS action, the social sphere around LEVERAGE, and a live online chat event.
The concept included several unique viewing angle during the shoot for fans to gain exclusive access and interaction. The live event set the stage for an online event complimenting the LEVERAGE broadcast, with viewer via the social connections and the star’s own comments.
Extending the experience involves the opportunity to step back into existing owned and archived material, whether in an entertainment product, or any B2C business application. Education, reference, history and nostalgia all play a role in a growing baby-boomer marketplace for VOD content.