Much like an old automobile, creating a new experience from the traditional model requires a unique ability to craft, and follow, alternative stories, a mosaic of imagery, and different viewpoints (VR/AR), while maintaining that connection with the original message.
The ability to direct backstories, present a unique perspective, and offer the social connection to interactively engage the viewer, complements the new generation of stories, storytellers, and distribution.
For the live event, it begins with the fan experience. Whether in a multi-screen platform, or sitting in the stands cheering on the home team, our philosophy is a branded experience, from the large screen, to the second screen, to the in-venue “non-disruptive” advantage. Adding value to the storyline adds value to the experience.
From concept to execution, my role managed the group in design of new content and production methods. From virtual studios to immersive graphics, digital film-making, and second-screen experiences. My interest and experience in the audience involvement of visual communications enables me to create imagery with an intent, story and purpose.