NBA Slam Dunk Intensity Meter

Developed by MIT Media Lab, the technology was put to the test to provide real-time data visualization of the force of an NBA Slam Dunk.  We took the raw data and converted it into common everyday occurrences and a visual comparison for NBA fans.

Creating a storyline around a unique technology proved to be a challenge in both the visualization across multiple platforms, but also in defining the context of the design and on-air use.  We chose a delayed presentation with linear (replays) and a live insert for second-screen, adding a user value to the online audience.